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Visiocracy

group exhibition
11 - 24 February 2021
Modern Research Art Institute
Kyiv, Ukraine

This year's theme of the project encourages us to think about the existing concepts of visual perception theory. The curators propose to think about the merger of virtual and real experiences, which touched everyone in 2020. For better or for worse, the consequences of this synthesis are already being felt.
"Our perception is particularly sensitive to the visual attributes of beauty, prosperity, and success. That's why world empires used gold, flowers, naked bodies, and joyful faces in their glorification. Those who could afford all these luxuries found themselves inside the halo of glory, even if they acted against the morals and interests of society.
This is because an attractive image reduces critical thinking by activating the anticipation of pleasure. In this way, visiocracy directs the vision, forcing society to associate the subject of power only with changes for the better.
Attempts at radical emancipation from this archaic phenomenon appeared in the experiments of the avant-garde. Malevich's square actually became a harbinger of a new era of iconoclasm, which continues in various forms to this day.
However, rebuilding visual culture is not so easy. After all, even where images disappear, their place is usually taken by literature and ideology, developing a dependence on discourse. The tradition of subjugating consciousness to emotionally colored pictures, words, and texts is so strong that its deconstruction is associated mainly with chaos and madness.
In view of this, it is obvious that the visiocracy is firmly embedded in mass culture, but the realization of this fact occurs only in the territory of contemporary art."

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© 2020 Olena Kayinska

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